This sleek mexican brand identity was created for a line of premium bartender and hospitality apparel. The design features custom, New York designer-inspired typography that exudes modern elegance.
The logo's central icon is a classic bar spoon, the essential tool for crafting perfect cocktails. This symbol immediately communicates expertise, authenticity, and a deep connection to the craft of mixology. The overall design merges cosmopolitan style with the timeless tools of the trade, positioning the brand at the intersection of professional function and high fashion.